What we do
Building out ICPs is a lot more than a presentation that marketing or product management shows to the organization. It’s about connecting the whole experience from prospect to product delivery through the lens of customers. Our unique process not only makes this happen, but it makes it stick. This means leads you can execute on, processes that move faster, and customers that retain and grow with you.
Phase I - Understanding
We begin with understanding where you are on your journey. We take both structured and unstructed data (think marketing materials, customer call content, etc.) to begin to model out your ideal customer profile(s). We spend the time with your team to understand what does and doesn’t work, not just what might show up in CRM data.
Phase II - Delivery & Feedback
We take what we learn from Phase I and turn it into tools you can actually use. We both drive workshops and learning sessions with your team(s) as well as produce the account lists for you to prioritize. This lets us both get quick wins as well as to help bring teams together with a shared understanding of how to execute.
Phase III - Scale & Iteration
Your ICP(s) is a living, breathing thing. Our experience shows us that reviewing it every single quarter to know how it’s working and to adjust accordingly is key to keeping things working correctly. Customer needs change, your offering changes, and the market changes. This is going to open up new opportunities for you to meet your market where it is.
Contact us
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