Connecting Businesses & Customers
What we do
Clarifying your targets
We work together with founders and leaders to help bring light to their ideal customer profile(s) and the related personas. We do this to help accelerate the sales and marketing motion. Done right this helps unify the product feedback loop to drive retention and growth.
Translating it into action
Building ICPs isn’t about a pretty slide deck, it’s about creating real account lists, explaining why those accounts are in those lists, and pairing those accounts with the marketing and sales motions that are going to be impactful. We do the hard work work of translating it so implementation feels natural and easy.
Refining through scale
We use our collected data sets to help give your ICP scale, even as it shifts and changes over time. We’ve built a technology stack that allows us to help you create ICP oriented account lists in minutes, not days or weeks.
Our Vision
Having worked at a number of scale up businesses we know how hard it is to align groups around the who and the why of an ideal customer base. It’s even harder when the second, third, and fourth ICPs are added to the business to create additional growth. Our vision is to create scale for companies by helping them sell to the right customers with the right messaging as they grow and change.
